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Analytics Essentials - 2017 Edition

Learn how to get started using Google Analytics including the interface, key terminology and measuring conversions.

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Learn the essentials of using Google Analytics in this free course.

After completing the course you will be able to confidently navigate your reports, understand the meaning of key terminology and how Google Analytics can be used to measure your marketing campaigns and goals. The course is ideal for beginners with no Google Analytics experience, through to intermediate users wanting to quickly refresh on important concepts.

What will I learn?

  • Understand important Google Analytics terminology
  • How to measure all types of online marketing activities
  • Identify opportunities to optimize marketing campaigns
  • Confidently use the Acquisition reports within Google Analytics
  • How Google Analytics can be used to measure conversions

Who is this course suitable for?

  • Beginners wanting to learn everything from the ground up
  • Intermediate and advanced users looking for a quick refresh

What is included?

  • 8 video lessons to build your skills
  • Short revision quizzes to test your knowledge

Course topics include:

  • Introduction to Google Analytics: What is Google Analytics? How can it help us measure, target and convert more traffic on our website?
  • Google Analytics terminology: What are are users, sessions and pageviews? What are engagement metrics?
  • Google Analytics interface features: An overview of where to find the most important features.
  • Live interface walk-through: How to navigate reports and use the interface
  • Conversion reports: What are goals? What goals should I be tracking for my business?
  • Tracking marketing campaigns: How can I use campaign tagging to measure custom marketing campaigns?

What are the requirements?

  • There are no prerequisites for this course


Your Course Instructor


Benjamin Mangold
Benjamin Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!