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Google Ads Fundamentals

Learn how to set up, manage and optimize your Google Ads campaigns to achieve maximum impact.

  Take the Course

After completing this course you will be able to manage Google Ads (previously AdWords) campaigns, right through to measuring performance and improving outcomes.

You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.


What will I learn?

  • Understand how to create and structure campaigns
  • Identify opportunities to optimize campaigns
  • Research keywords and use appropriate keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for tracking conversions

What's included?

  • High quality HD video lessons to build your skills
  • Guided walk-throughs with techniques and tips
  • Practical exercises to apply your skills
  • Revision quizzes to reinforce learnings
  • Private discussion area where you can ask questions
  • Certificate for completing the course
  • Unlimited lifetime access lets you retake lessons
  • Free updates when lessons are refreshed

Curriculum


1. FOUNDATIONS:

  • Introduction to Google Ads
  • Features and benefits

2. TERMINOLOGY:

  • Paid and organic search results
  • Impressions and CTR
  • Advertising networks

3. OBJECTIVES:

  • Defining objectives
  • Account life cycle

4. KEYWORDS:

  • Keyword research
  • Additional tools
  • Keyword match types

5. RUNNING CAMPAIGNS:

  • Structuring your account
  • Ad group exercise
  • Interface features
  • Campaign setup

6. WORKING WITH ADS:

  • Text ads
  • Device preferences
  • Ad testing and optimization
  • Editorial policies
  • Ad extensions
  • Location and language targeting

7. OPTIMIZATION:

  • Ad rank and quality score
  • Introduction to optimization

8. CONVERSIONS:

  • Measuring conversions

Your Course Instructor


Benjamin Mangold
Benjamin Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google Ads and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.


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