Google Ads Fundamentals

Learn how to set up, manage and optimize your Google Ads campaigns to achieve maximum impact.

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Video Lessons

Learn the best ways to create, manage, and improve your Google Ads campaigns.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you real-world Google Ads skills you can apply immediately.

Unlimited Access

There is no time limit, so take the course at your own pace and retake lessons as you need.

Practical Exercises

Enhance your skills with practical exercises you can apply to your own account.

Ask Questions

Ask your technical and strategic questions in the private course discussion area.

Learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

After completing this course you will be able to manage Google Ads (previously AdWords) campaigns, right through to measuring performance and improving outcomes.

What will I learn in the course?

  • Understand how to create and structure campaigns
  • Identify opportunities to optimize campaigns
  • Research keywords and use appropriate keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for tracking conversions

Your Course Instructor

Benjamin Mangold
Benjamin Mangold

Benjamin Mangold co-founded Loves Data and he is an internationally recognized expert in digital analytics and marketing.

He has been working with Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, and other Google products for over twelve years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques, from setup and configuration, right through to improving your website and your marketing campaigns.

Course Curriculum

Available in days
days after you enroll


Once I've paid, when can I access the course? After you've registered and paid for the course you will have immediate access to all of the lessons.

How long do I have access to the lessons? You receive lifetime access to the course, so you can take the lessons at any time. (You can even rewatch lessons whenever you like!)

How long does it take to complete the course? Great question! We recommend taking the course over four weeks, so you have time to apply the lessons to your own account. That being said we've seen people complete the course in a single day and others that spread the lessons over a couple of months.

Is the course up-to-date? Yes, the course covers the new version of Google Ads and we regularly tweak the course content.

Do I receive a certificate? Yes, once you complete all of the lessons in the course you'll receive a course certificate.

Will the course help me become certified? Absolutely, we cover content that you'll find in the Google Ads Fundamentals exam.

Will the course will suit me? We have students from tiny businesses, nonprofits, government and multi-national companies, so you're in good hands. We've trained thousands of people in a diverse range of roles.

Have another question? We're here to help! Email us at [email protected] or complete our contact form and we'll get back to you as soon as we can.

Get started now!

"It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!"

– Kaitlyn, Loves Data Graduate

"I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow."

– Diana, Loves Data Graduate