Google AdWords Fundamentals - 2016 Edition

Learn how to manage your advertising campaigns within Google AdWords to achieve maximum impact.

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23 Video Lessons

Learn the best ways to manage and improve your Google AdWords campaigns.

Course Certificate

Increase your qualifications by earning your course certificate when you pass the final quiz.

Expert Trainer

Your expert trainer will teach you real-world Google AdWords skills you can apply immediately.

Learn Google AdWords from the ground up in this fundamentals course.

You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads. After completing this course you will be able to manage campaigns, right through to measuring performance and outcomes.

What will I learn?

  • Understand how to create and structure campaigns
  • Navigate the Google AdWords interface
  • How to enhance ads with ad extensions
  • Identify opportunities to optimize campaigns
  • Research keywords and use keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for measuring conversions

Who is this course suitable for?

  • Beginners wanting to learn everything from the ground up
  • Intermediate users looking for a comprehensive understanding
  • Advanced users wanting to cover core best practice techniques

What is included?

  • 23 video lessons to build your skills
  • Short revision quizzes throughout the course
  • Certificate for passing the final course quiz

What are the requirements?

  • Access to a Google AdWords account

Course topics include:

  • Introduction to Google AdWords: What are the benefits of Google AdWords? What is the relationship between keywords, ads and landing pages?
  • Google AdWords terminology: What is the difference between organic and paid results? What are impressions? Why is Click Through Rate important? Where do ads get displayed?
  • Advertising networks: What is the difference between the Google Search Network, Search Partners and the Display Network?
  • Defining objectives: What types of objectives should be defined for campaigns? What is the lifecycle of an account?
  • Working with keywords: What tools should be used for keyword research? How does keyword matching work? When should broad, phrase, exact and negative match types be used?
  • Running campaigns: How should campaigns be structured? How should keywords be grouped? What are the most important interface features? What are the steps to setup a campaign?
  • Working with ads: What are the elements of a text based ad? What are mobile device preferences? How can I improve the performance of ads? What are the editorial policies?
  • Ad extensions and targeting: What are ad extensions and when should I use them? How does location targeting work? What is best practice for language targeting?
  • Campaign optimization: What is the difference between Ad Rank and Quality Score? How is Quality Score calculated? How can I optimize my campaigns?
  • Measuring conversions: How can I measure conversions inside Google AdWords?


Apply New Skills Immediately

Follow along in your own account to immediately apply your new
skills and take quizzes during the classes to reinforce learnings.

Your Course Instructor

Benjamin Mangold
Benjamin Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.


Learn to Master Google AdWords

Online classes explain how to create and manage successful
campaigns and quizzes to test your learning and knowledge.

Class Curriculum

Available in days
days after you enroll

"It's worth every penny to take Loves Data's courses. They not only teach you how to use Google products but strategies and small helpful tips that really make a huge difference."

- Lilly Liu

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Frequently Asked Questions

How long do I have to complete the course?
You can take the course at your own pace, so you can complete the course in a day, a week or a month. Take as long as you need!
Do I receive a certificate?
Yes, if you pass the final quiz you will receive a course certificate.
Once I've paid, when can I access the course?
After you've registered and paid for the course you will have immediate access to all of the lessons.
I have another question...
You can email us ( or use our contact details.