Google AdWords Fundamentals

Learn how to set up, manage and optimize your Google AdWords campaigns to achieve maximum impact.

  Take the Course

After completing this course you will be able to manage Google AdWords campaigns, right through to measuring performance and improving outcomes.

You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

What will I learn?

  • Understand how to create and structure campaigns
  • Identify opportunities to optimize campaigns
  • Research keywords and use keyword matching
  • Learn how to improve results using ad testing
  • Understand the options for measuring conversions

What's included?

  • Video lessons to build your skills
  • Short revision quizzes throughout the course
  • Certificate for passing the final course quiz

"I absolutely loved the course. I tried other online training and Loves Data’s has a much better course flow."

Diana, Loves Data Graduate

"I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!"

Michael, Loves Data Graduate



  • Introduction to Google AdWords
  • Features and benefits


  • Paid and organic search results
  • Impressions and CTR
  • Advertising networks


  • Defining objectives
  • Account life cycle


  • Keyword research
  • Additional tools
  • Keyword match types


  • Structuring your account
  • Ad group exercise
  • Interface features
  • Campaign setup


  • Text ads
  • Device preferences
  • Ad testing and optimization
  • Editorial policies
  • Ad extensions
  • Location and language targeting


  • Ad rank and quality score
  • Introduction to optimization


  • Measuring conversions

Your Course Instructor

Benjamin Mangold
Benjamin Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google AdWords and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.

Frequently Asked Questions

Do I receive a certificate?
Yes, if you pass the final quiz you will receive a course certificate.
Is there a time limit to take the lessons?
No there isn't! You can take the lessons whenever you like and there is not time limit, so you can even retake lessons as you need.
Once I've paid, when can I access the course?
You'll have access to the first course modules when they are released 2 October 2017. Additional modules will be released each week until all of the modules are available.
Does the price include taxes?
If you're located in the US or Europe taxes will be added when you purchase the course. And if you're located in Australia GST is included in the price. The price of this course is in US dollars (USD).
I work for ............ , do you think the course will suit me?
We have students from tiny businesses, nonprofits, government and huge companies, so you're in good hands. We've trained thousands of people in a diverse range of roles.
Have another question?
We're here to help! Email us at or complete our contact form and we'll get back to you as soon as we can.

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