After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.
This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.
What will I learn?
Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google Ads and online marketing expert.
He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.