Google Tag Manager

Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.

  Take the Course

After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.

What will I learn?

  • Configuring Google Tag Manager
  • Measuring custom interactions
  • Testing your tags and using environments
  • Diagnosing issues with your tags and triggers

What's included?

  • Video lessons to build your skills
  • Short revision quizzes throughout the course
  • Certificate for passing the final course quiz

Core topics

  • Use best practices for configuring Google Tag Manager
  • Understand Google Tag Manager terminology
  • Measure custom interactions, including clicks and scrolling
  • Understand and use the Data Layer
  • Diagnosing issues with tags and triggers
  • Firing additional tags including AdWords and HTML tags
  • Use environments to test tracking before publishing
  • Understand advanced Google Tag Manager concepts

Your Course Instructor

Benjamin Mangold
Benjamin Mangold

Benjamin Mangold is Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognized Google Analytics, Google Ads and online marketing expert.

He loves sharing the latest techniques and tips for digital advertising and digital analytics. He has 10 years experience designing and presenting the most up to date, accurate, practical, independent and comprehensive online marketing courses available.

Frequently Asked Questions

Do I receive a certificate?
Yes, if you pass the final quiz you will receive a course certificate.
Is there a time limit to take the lessons?
No there isn't! You can take the lessons whenever you like and there is not time limit, so you can even retake lessons as you need.
Once I've paid, when can I access the course?
You'll have access to the first course modules when they are released 1 November 2017. Additional modules will be released each week until all of the modules are available.
Does the price include taxes?
If you're located in the US or Europe taxes will be added when you purchase the course. And if you're located in Australia GST is included in the price. The price of this course is in US dollars (USD).
I work for ............ , do you think the course will suit me?
We have students from tiny businesses, nonprofits, government and huge companies, so you're in good hands. We've trained thousands of people in a diverse range of roles.
Have another question?
We're here to help! Email us at hello@lovesdata.com or complete our contact form and we'll get back to you as soon as we can.

Get started now!