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Google Tag Manager

Learn how to use Google Tag Manager to manage your tracking tags and collect custom data based on user interactions.

  Take the Course


Video Lessons

Learn the best ways to set up and implement Google Tag Manager to track your users.

Course Certificate

Complete the course and show off your skills with the course certificate from Loves Data.

Learn from Experts

Your expert instructor will teach you real-world Google Tag Manager skills you can apply immediately.



Unlimited Access

There is no time limit, so take the course at your own pace and retake lessons as you need.

Practical Exercises

Enhance your skills with practical exercises you can apply to your own account.

Ask Questions

Ask your technical and strategic questions in the private course discussion area.



After taking this course you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply this powerful tool to your own websites.

What will I learn in the course?

  • How to get started with Google Tag Manager
  • Setting up and configuring Google Tag Manager
  • Tracking custom website actions
  • Testing your tags and using environments
  • Diagnosing issues with your tags and triggers


Your Course Instructor


Benjamin Mangold
Benjamin Mangold

Benjamin Mangold co-founded Loves Data and he is an internationally recognized expert in digital analytics and marketing.

He has been working with Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, and other Google products for over ten years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques, from setup and configuration, right through to improving your website and your marketing campaigns.


Class Curriculum


  Welcome
Available in days
days after you enroll
  Demo Website
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  Module 9: Additional Tags
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Get started now!



"I had started using Google Tag Manager before finding out about the course, and was pleasantly surprised that there were more advanced aspects to Google Tag Manager covered."

– Jason, Loves Data Graduate

"Another comprehensive, easy to understand course – thanks Benjamin!"

– Matt, Loves Data Graduate

"I have now completed the tutorials and all my questions and frustration of how to set up Google Tag Manager are over."

– Paul, Loves Data Graduate